Trade Show Management
We know it’s difficult to handle all the details – so allow us to assist.
ExpoSystems is among the top leading trade show exhibit companies in the nation. We can manage all or part of your trade show experience by offering you a wide range of services. This includes but is not limited to convention hall services, freight and logistics, on-site supervision and service order management. We want to make your experience as easily as possible. Let us know your trade show details, needs and objectives. We’ll take it from there, developing the trade show plan, and managing all the numerous details to ensure that you have a successful event.
Planning a booth for a trade show is an exciting experience and opportunity for your business, but it can also be overwhelming with so much to plan and do. What is the number one thing to keep in mind? Start your trade show planning early!
Many trade show experts recommend starting your preparation a year before the show.
So what steps do you need to take to in order to get the most out of your trade show investment? Keep reading to learn how to make sure your show goes off without a hitch.
Our full assembly services make your trade show experience that much easier.
We’re here to save you time and from any unnecessary headaches! Just tell us how you want your booth to look and we’ll assist in complete installation, inspection and cleaning of your display to ensure everything is ready for the grand reveal. We’ll handle any repairs that may come up and we’ll repack and store everything for you once the show is over. Our complete installation and dismantle services are exactly what you need to remain stress-free during your trade show or event.
The 6 Steps You Must Do for Successful Trade Show Planning
Come to terms with your budget.
Your budget is the first place to start before you do anything. Before you purchase the biggest exhibit space the trade show offers, be sure to work with your accounting or procurement departments to understand how much money you can have to work with. When presenting your case for this trade show, be sure to estimate:
Devise an event marketing strategy.
Why are you exhibiting at this trade show? How does this show in particular fit into your existing marketing strategy? What goals do you have? Are you looking to make sales, get a certain number of leads, introduce a new product or perhaps give your company more exposure? It’s important not only to determine why you are there, but also to figure out how you’re going to do it. In your strategy, you should think through:
Design a trade show booth presence that makes your company memorable.
You can’t be successful at a trade show without a great booth. Here are a few questions to think through:
Insider’s Tip: To get speedy turnaround time of your graphic materials, give your vendors only items that have been proofread and are (fingers-crossed) free of errors. Provide vendors with the highest resolution of files, photos, and logos. This will prevent unnecessary back-and-forth for your vendor to get started.
Prepare your staff for the big day.
Make sure that all staff in attendance are on the same page. Do they understand what the goals are for this event? Do they know what type of attendees you are looking to connect with? Do they all know “the company line?” How do you want them to introduce your company? Do you have a system for qualifying potential clients and capturing thorough lead information?
Book your travel arrangements.
Booking flights and hotel rooms last minute generally results in paying more than you should had you booked them beforehand. Be sure to book all of your logistics as early as possible, such as:
But don’t stop at the employees; make sure your booth and marketing materials are taken care of, too. You may want to take some of these with you on the flight. Or it may be cheaper to have them shipped via FedEx or another carrier directly to the trade show location. Your hotel may be able to receive shipments on your behalf; be sure to coordinate with the concierge before you explore this option.
Make time for post-show follow up.
Believe it or not, your job doesn’t end when the trade show does. After the show ends, you’ll need to worry about:
One of the biggest points to note when planning your trade show is that, while it is a daunting task, you don’t have to go it alone. A trade show partner may be able to save you time and frustration by helping you with the steps listed above. Contact us today to schedule a free exploratory call.
Free Design & Consultation
We’re proud to offer free exhibit design and consultation services to our clients. Our team of talented professionals can assist you with planning and executing the perfect trade show booth and display.